Senior Global Brand Manager

Staff SupportMarketing CommunicationsCorporateExperienced
  • Amersfoort |
  • Amsterdam |
  • Rotterdam
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Are you passionate about the power of brand? Are you a conceptual thinker with an analytical mind? Do you enjoy puzzle solving, and embrace stakeholder management with open arms? Have you got a flair for creativity and an understanding of the importance of brand positioning , brand architecture and visual brand identity?

If the answer is yes, we present a unique opportunity to join our team as we deliver a number of strategic projects to advance the Royal HaskoningDHV brand.

What you do as a Brand Manager

As Brand Manager, you will play a pivotal role in shaping and protecting the Royal HaskoningDHV brand. Working closely with the Global Brand Director, you will be responsible for leading and managing strategic brand projects and programmes according to the annual plan – on time and on budget.

You will design operational projects and programmes, executing them together with the Brand Co-ordinator, including leading the roll-out to relevant stakeholder groups in order to bring each programme to successful completion.

Your role will require analytical thinking, with the ability to connect resources and people, convincing anyone you come across of the power of brand.

You will:

  • You will play an active role in further substantiating our brand positioning, you will develop brand campaigns, develop new office branding and visual identity guidelines.
  • You will also lead the development of our brand architecture.
  • You will be responsible for managing the Brand Hub and our design tooling/Canva
  • Build and maintain relationships with internal stakeholders
  • Day-to-day maintenance and management of the Brand Hub
  • Manage the use of Canva across the team, ensuring it supports colleagues with an up-to-date brand kit and relevant templates
  • Work with agencies wherever required
  • Mentor the Brand Co-ordinator to develop their skillset

Where you will work

Royal HaskoningDHV is a worldwide independent engineering, project management and consultancy firm which integrates 140 years of engineering expertise with digital technologies and software solutions. Our 6,000 colleagues are working from offices in more than 25 countries across the world. Through our mission Enhancing Society Together, we take responsibility for having a positive impact on the world. As our new Brand Manager you will become part of the Brand team which sits within the corporate group Brand, Marketing & Communications, which is home to 25 people.

As the Brand team, we are committed to creating a strong, impactful brand for Royal HaskoningDHV. One which reflects our core values, expertise, and commitment to Enhancing Society Together.

We are responsible for identifying the needs of key users of the brand across the company, so that they live and breathe the brand. We keep them updated and equipped, in order to activate our brand at a market and global level. We work closely with the rest of the corporate group to achieve this.

We are a team of three, located across both the Netherlands and the UK, and although we do a lot of our work virtually, we make sure to enjoy plenty of ‘confetti moments’ as we celebrate our successes together!

You will be required to work a minimum of three days a week in the office, of which a minimum of two days a week will be spent in our Amersfoort office. Relocation services are not part of the package for this role.

What you bring

We’re looking for someone who is experienced in managing corporate brand projects – with either an in-house or agency background. You will have a passion for brand, as well as a good understanding of how to link brand positioning to corporate strategy as well as dealing with complex stakeholder management getting projects across the line, You will have a good understanding of the full marketing mix, including content production for campaigns and different channels. Ideally you will have previous experience of projects such as substantiating brand positioning, developing brand architecture, visual identity rollout, and brand guideline production.

Specifically, you will bring:

  • An analytical mind and the ability to put conceptual thinking to paper
  • At least five years’ experience working in brand positioning
  • Bachelor's or master's degree in a relevant field (marketing, communications or business)
  • Strong project management experience, having led brand projects in previous roles
  • A can-do mentality with the ability to work to tight deadlines within a busy and changing environment
  • Strong stakeholder management skills, with the ability to convince anyone you come across of the power of brand
  • The ability to work independently on projects as a self-starter, as well as being a team player
  • Digital skills, and the ability to master digital marketing tools such as Canva
  • Fluent (native) in English – in speaking and in writing

What we offer you

Within our company you will be able to develop yourself while working on challenging projects, both in the Netherland and worldwide. Besides that, we also offer you:

  • A good work-life balance
  • Laptop and company cell phone so you can work wherever and whenever you want.
  • 28 holidays based on a 40-hour work week.
  • A good primary salary (4000-5200) and pension accrual through our own pension fund.
  • A workplace in our office in Amersfoort, Amsterdam or Rotterdam and travel allowance or a NS-Business Card.
  • Lifelong learning by offering you plenty of training & development opportunities.
  • Personal budget which you can use to buy extra days off, to buy a bicycle or just to have some additional salary.
  • Bonuses based on company profit.

Are you our new colleague?

We would like to meet you! Click on the apply button and upload your resume and motivation letter. After receiving your application, we will contact you as soon as possible. The application process then consists of interviews. Are we all enthusiastic after this? Then you will receive an offer from us, and we will be happy to welcome you on board!

We would like to get to know you. If you want to apply right away, upload your motivation and CV via the application button. If you have any questions, please reach out to Recruiter Max Kapteijn ([email protected]).

 

Acquisition for this vacancy by agencies is not appreciated and offered candidates will not be taken into consideration.

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